THE FULTON SISTERS REAL ESTATE TEAM
BRANDING & PHOTOSHOOT PACKAGE
LOGO & LOGO ALTERNATES
The Fulton sisters aim to be a powerful, fresh and innovative real estate team. We wanted prospective buyers and sellers to be attracted by a bold and professional new brand that illustrates the team’s ambition and youth.
The art deco inspired logo icon adds a classic element to a modern brand. It makes reference to the fact that this is a third generation real estate team, and there are three sisters. It also has an architectural feel to it, reminiscent of blueprints or floor plans. We paired the icon with a clean and modern typeface, providing the balance needed to make the logo timeless.
This brand will easily become recognizable in a sea of real estate agents.
The colour palette is a variation of the Century 21 brand colours. With the addition of a navy and greys, the palette becomes richer and inviting while still saying gender neutral.
TEXTURES & PATTERNS
To keep the youthful vibe, the primary texture is a geometric chevron in the brand colours. This is balanced out by classic pieces like distressed gold and a cool toned marble. These textures will be used as accents throughout their marketing material and social media posts.
Elements in a similar style to the primary logo have been provided for New Listing, Just Sol, Sold Over Asking, and Open House. These icons can be used in social posts and print materials to keep branding and online presence consistent.
All photography should be high contrast with plenty of white space. Bold pops of gold keep imagery on brand. The tone of the photos shows that the team is professional and fun, inviting clients into their world. It’s a fresh new take on real estate.
Each sister will have her own business card. The back of each will be the same with a group photo and the primary logo. The fronts of the cards will have each sister’s individual headshot and contact information, as well as their individual logo mark. The business cards are fun and colorful so they can stand out in a stack of cards.
SOCIAL MEDIA – FACEBOOK COVERS
There are three options for Facebook cover photos, so they can be swapped out each quarter for the next 9 months. Each photo showcases the three sisters and the logo.
Each sister will have their own logo mark, with a monogram specific to them. These can be used on business cards, social media posts, or any individual marketing pieces.
SOCIAL MEDIA – POST TEMPLATES
Social media posts templates have been provided for new listings, just sold, open houses, and text posts. The posts are simple and fun and will stand out when a client is scrolling through their feed much more than just a photo of a house.
The templates will be provided as blank post overlays, so the sisters can simply drag them over a photo in Canva to customize.