euroSCRUBBY

A household original gets a modern update

BRANDING, WEB, PHOTOSHOOT, PACKAGING

BRANDING

euroSCRUBBY is a product that we all probably recognize from our mother’s and grandmother’s kitchens.  As the ORIGINAL no-scratch home scrubber, euroSCRUBBY has been around a long time.  But the company was starting to lose market share to competitors who were coming onto the scene fresh new looks.

We helped this family favorite company with a re-brand to help them modernize.  Their branding – particularly their patterns and textures are reminiscent of old European patterns that we nostalgically remember – but we gave them an updated look with clean lines and trendy wood textures.

WEBSITE

This e-commerce website went from blah – to LOVELY.  It features both Canadian and American billing & shipping as well as a wholesale department with bulk rates.

The site showcases images from our photoshoot with euroSCRUBBY with colorful, bright, lifestyle photos that show the product in use.   Standardized product shots create a clean, professional look.

PHOTOSHOOT

One of the most important elements of this re-brand was a photoshoot.  All the trends in marketing are towards natural, bright lifestyle images that show products in use.  Dark and shadowy images make product offerings look aged.  These images were used throughout the website, but also on packaging, marketing material, in a catalog, and on social media.  Now that’s a return on investment for your marketing dollar!

GRAPHIC DESIGN – PACKAGING & DISPLAY BOXES

Updating the display boxes has continued the re-brand from the online consumer experience right through to the point of purchase on store shelves.  These boxes are ready for print and can be assembled to showcase product next to cash registers.  Increase sales of your product today with display boxes that make it easier for retailers to say YES.

GRAPHIC DESIGN – 2017 CATALOGUE

euroSCRUBBY sends a catalogue to all its regular wholesale customers.  So we updated that as well to showcase the product and re-inspire customers to stay loyal to the brand.  Introducing a re-brand is a great reason to reach out to your client base to talk without pushing a sale.

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